Published information on the Indian market is fragmented and unreliable, and most market-focused firms operating in the country must resort to creating and managing their own information sets through subscriptions to high-level databases, and custom- commissioned granular market research.

This environment has led to the establishment of a number of research firms specializing in field market research. However, there is still a need for firms that can not only provide data, but are able to interpret that at the highest level to meet executive decision-making needs, rather than simply to fill information gaps.

Trianz leverages specialist knowledge of the Indian business environment to offer management consulting services that enable clients to meet their corporate and business objectives, rather than simply meet research needs. We do this by combining our rich experience in international-quality business consulting with our knowledge of local conditions, constraints and opportunities.

Trianz provides business and market intelligence through a well-validated research and analysis process that combines both high-level sources and commissioned research, jointly designed with our clients. Our research is complemented by the use of strategic tools and techniques, which enable clear, concise and specific decision-making. The services we currently offer are:

• Environmental Scanning: Tracking macro trends in the economic, regulatory and politico-legal space, as well as a close review of government policies of relevance to business and industry.
• Industry Strategic Analysis: Value chain analysis, deriving market drivers and inhibitors, researching technology trends, competitor mapping and analysis, strategic fit analysis, product and market strategy review

BMI services are applicable through the entire business life cycle of introduction, growth, maturity and extension, and assist businesses to improve their competitive position.

For more information, contact Atul Vaid at atul.vaid@trianz.com.

To download a PDF brochure, go to Resources.