The liberalization of industry in India which started in the last decade is now bearing fruit with one of the fastest economic growth levels in the world. What makes India attractive to investors globally is the robust legal and statutory foundation on which this growth has been built, which has allowed the Indian economy to grow consistently and rapidly, and to avoid the shocks and collapses the Asian Tiger economies went through in the nineties.

However, investors need to understand that a quick entry and an easy rollout requires a substantial investment in understanding the Indian market. Business models in use elsewhere may require localization to be successful in India, and entrants are required to understand local conditions, and how to obtain the benefits of local regulations.

The Country Entry & Partnering Services advise companies on an India-specific market entry strategy with respect to product-market choices, identification of the optimal operating mode, and identification of partners. Our approach is based on providing a holistic view of the entire business eco-system so that our clients gain a better understanding of the cultural and social issues that form the underpinning of the Indian business environment.

Our services include:

• Country Due Diligence - We review and identify potential political, business, statutory or financial risks that might exist which could adversely affect your company.
• Identification of appropriate JV/acquisition targets - We help Identify and review market entry options through partnerships or acquisitions, based on matching entrant capabilities, resources and objectives with those of potential partner or target firms.
• Business Planning for launching operations - We provide the nuts and bolts of an entry strategy, combining market assessments with cost estimates, and building financial projections based on multiple scenarios.
• Post-entry support - We plan the organizational, process and technology level integration between a newly formed Indian venture and the 'mother' corporate.

For more information, contact Atul Vaid at atul.vaid@trianz.com.

To download a PDF brochure, go to Resources.