Develop Strategic Agility to Adapt in Fast-Paced Market Conditions

There’s no shortage of data out there for businesses to dig up on the competitive landscape. However, identifying risks and opportunities requires more than simple information collection. For a company to quickly adapt or change its strategy, its decision makers need actionable intelligence from early on. For that actionable intelligence, there must be analysis.

Drive decision making on a dime with an adaptable, competitive analysis program. Meet your needs for ethically sourced data through company websites, blogs, press releases, pricing pages, and social media channels combined with customer, analyst, supplier, industry expert, and competitor employee (or former employee) interviews. Then make all this data actionable by combining the right technologies with the right skillset and mindset. By employing competitive intelligence with the result always in mind, you’re driving decisions and profitable action in a competitive marketplace.  

Building Blocks

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Transformational Effects
  • Outside-in view driven
  • Competitive benchmark based
  • Digital branding strategies
  • Future opportunity targeting
  • View on disruptive competitors
  • Culture of competitiveness
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Trianz works with the C-suite to precisely define the mission and assemble a team of experts to develop an action-oriented intelligence program. Together we can:

Understand potential disruptions in your industry, their impact on business, and opportunities for business growth and market leadership. We also share our perspective on leveraging next gen technologies for sustainable competitive advantage.

Develop an actionable roadmap for effective market branding and campaign strategies based on your challenges, goals and vision. We work with you, leveraging a multidisciplinary and iterative approach that delivers results for ongoing success.

Leverage our proprietary frameworks, tools and accelerators for quick and cost-effective implementation. We work in close collaboration with CAOs and CMOs to build a robust competitive intelligence system leveraging cloud, predictive analytics, automation, and AI technologies.

Maximize real-time competitive information to drive actionable decisions with the governance of day-to-day operations by Trianz. With a culture for innovation and a mechanism to absorb failures, we work with clients to align business outcomes and technology.

Understand potential disruptions in your industry, their impact on business, and opportunities for business growth and market leadership. We also share our perspective on leveraging next gen technologies for sustainable competitive advantage.

Develop an actionable roadmap for effective market branding and campaign strategies based on your challenges, goals and vision. We work with you, leveraging a multidisciplinary and iterative approach that delivers results for ongoing success.

Leverage our proprietary frameworks, tools and accelerators for quick and cost-effective implementation. We work in close collaboration with CAOs and CMOs to build a robust competitive intelligence system leveraging cloud, predictive analytics, automation, and AI technologies.

Maximize real-time competitive information to drive actionable decisions with the governance of day-to-day operations by Trianz. With a culture for innovation and a mechanism to absorb failures, we work with clients to align business outcomes and technology.

Enabling Technologies & Processes

Tools for Competitive Intelligence

  • BuzzSumo
  • Open SEO Stats
  • BuiltWith
  • SEMrush
  • Alexa
  • TrackMaven
  • SimilarWeb

Enabling Processes

  • ADL matrix
  • Porter’s five forces
  • Industry cost curve
  • PEST analysis
  • Customer lifetime value
  • Inflection point analysis
  • Trend mapping
  • War gaming
  • Scenario and competitive simulation planning