Deciphering the Complex Customer Journey Across Channels

The buyer’s journey has seen radical changes in recent years. Digital technology and data have shifted the power balance from the seller to the buyer. To aid their decision making, prospective consumers look at a growing number of channels to obtain information. Their path to purchase is rarely linear -- customers may research via mobile, visit the product in person at a store, then re-engage online before actually purchasing an item. In B2B, there may be seven to 13 touches prior to a sales engagement. Improve the effectiveness of your marketing across all touch points with analytics. Present integrated, personalized messaging to prospects across all channels. Determine which channels are most effective, and keep buyers engaged by offering only the messaging they want to see. With cross-channel analytics, your organization can improve its effectiveness at a granular level.

Building Blocks

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Transformational Effects
  • Understanding multiple buyer journeys
  • Analytics-driven product and service design
  • Buyer journey-driven engagement
  • Channel-customer segment alignment
  • Cross-channel spend optimization
  • Channel profit optimization
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

To achieve the benefits of cross-channel analytics, Trianz helps CAOs to:

Stay relevant in the digital economy by understanding evolving models and strategies in channel marketing. Our team of analysts helps marketing leaders with perspectives and insights on how analytics drive channel strategies.

Follow an actionable roadmap to maximize reach and conversion with effective channel mix and strategies. Our consultants will work collaboratively with you to understand your goals, objectives, existing channels strategies, and performance.

Build a platform with our consultants that captures and integrates data from CRM, marketing automation, social networks, and the website. We will help you configure attribution models and measure channel performance, marketing spend, and MROI.

Fine tune parameters, create reports, and enhance self-service capabilities on an ongoing basis with our Managed Services team. We will work with you to foster innovation and insights, while developing training programs for in-house staff.

Stay relevant in the digital economy by understanding evolving models and strategies in channel marketing. Our team of analysts helps marketing leaders with perspectives and insights on how analytics drive channel strategies.

Follow an actionable roadmap to maximize reach and conversion with effective channel mix and strategies. Our consultants will work collaboratively with you to understand your goals, objectives, existing channels strategies, and performance.

Build a platform with our consultants that captures and integrates data from CRM, marketing automation, social networks, and the website. We will help you configure attribution models and measure channel performance, marketing spend, and MROI.

Fine tune parameters, create reports, and enhance self-service capabilities on an ongoing basis with our Managed Services team. We will work with you to foster innovation and insights, while developing training programs for in-house staff.

Enabling Technologies & Processes

Tools for Sales Analytics

  • SAS
  • RStudio
  • Tableau
  • Hortonworks
  • Map-R
  • Qlikview

Enabling Processes

  • Master data management (for data cleansing, 360° customer view)
  • Predictive analytics (statistical modeling, machine learning)
  • Social intelligence
  • Customer analytics
  • Marketing analytics
  • Sales analytics
  • Clustering
  • Channel scoring modeling
  • Multichannel attribution modeling
  • Cohort analysis
  • Marketing spend and ROI analysis
  • Funnel and conversion modeling
  • Omnichannel attribution modeling