Drive Customer-Centric Decision Making for Growth

Thanks to social media and the Internet, customers are more informed than ever. To survive in this fiercely competitive market, CEOs look to their marketing teams to assess customer behavior throughout the buyer’s journey. Marketing analytics cut through the clutter and provide detailed information that drives product and service innovation, enhances customer satisfaction, and advances revenue growth.

The rise of Big Data and cloud-based technologies has increasingly evolved interaction between marketing teams and other departments across an organization. Social activity generates massive volumes of valuable information that can be mined for invaluable insights. When combined with data from other marketing touchpoints and technology, marketing analytics help you determine your market’s needs, and facilitates a better understanding of your customers’ overall buying behavior.

Building Blocks

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Transformational Effects
  • Campaign effectiveness
  • Marketing effectiveness (MROI)
  • Metrics-based marketing decisions
  • Analytics-driven marketing culture
  • Revenue impact
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Despite the game-changing nature of marketing based on analytics, executives report a low percentage of projects in which marketing analytics are used before making a company decision, even when they are available - 31% in B2B and 33% in B2C. The challenges of digital transformation apply to people, processes and technology. To achieve the benefits of marketing analytics, Trianz helps marketing leaders to:

Uncover best practices for your customer journeys, acquisitions, and retention techniques, as well as attribution models. Our dedicated team will help your marketing leaders understand the significance and role of marketing analytics.

Identify the challenges and goals of managing your customer acquisition and retention. Our analysts recommend data models, analytics and visualization tools that optimize customer engagement and drive sales through methodical strategy.

Implement an intuitive marketing analytics solution that integrates your website, CRM, automation tools, and support systems. Our team will help define workflows, event-based triggers, and metrics that measure campaign performance and marketing ROI.

Anticipate future application and staffing needs to adjust to the current environment. We work with you to ensure success in the day-to-day management of your social and marketing data, dashboard usability, report development, and training requirements. 

Uncover best practices for your customer journeys, acquisitions, and retention techniques, as well as attribution models. Our dedicated team will help your marketing leaders understand the significance and role of marketing analytics.

Identify the challenges and goals of managing your customer acquisition and retention. Our analysts recommend data models, analytics and visualization tools that optimize customer engagement and drive sales through methodical strategy.

Implement an intuitive marketing analytics solution that integrates your website, CRM, automation tools, and support systems. Our team will help define workflows, event-based triggers, and metrics that measure campaign performance and marketing ROI.

Anticipate future application and staffing needs to adjust to the current environment. We work with you to ensure success in the day-to-day management of your social and marketing data, dashboard usability, report development, and training requirements. 

Enabling Technologies

Tools for Sales Analytics

  • SAS
  • RStudio
  • Tableau
  • Hortonworks
  • Map-R
  • Qlikview
 

Enabling Processes

  • Marketing-mix modeling (MMM)
  • Attribution modeling
  • Master data management (for data cleansing, 360° customer view)
  • Marketing spend and ROI analysis
  • Funnel and conversion modeling
  • Omnichannel attribution modeling
  • Lead-to-revenue
  • Predictive analytics (statistical modeling, machine learning)
  • Social intelligence
  • Customer analytics
  • Channel analytics