Develop Successful Products in the Age of the Customer

Gone are the traditional notions about product and services R&D and management. In the highly competitive 'Age of the Customer,' companies must constantly reinvent products and services for relevance -- a quality defined by appeal, usefulness, innovation, ease of use and responsiveness, and support services. At odds with this is the pressure to keep costs stable -- a tall order when dealing with increasingly demanding customers and complex products.

Do more with less by improving the product development process. Utilize the massive amounts of data available -- including data from service reports, warranties, product returns, call center logs and customer surveys, web and mobile in-product usage, and embedded sensors -- to create products and services. When combined, all this data can give organizations the feedback on customer behavior they need to gain a competitive advantage.

Building Blocks

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Transformational Effects
  • Improved product-service competitiveness
  • Market feedback loops and insights
  • Product-service innovation
  • User experience redesign
  • Quote to renewal engagement redesign
  • Customer acquisition, retention and growth
  • Product revenues and profitability
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Trianz helps chief analytics officers to define the product analytics mission, outline the plan, and assemble the team to execute successfully. Through our collaboration, you will:

Learn the role of product analytics in uncovering usage patterns, user interactions, and performance to resolve issues proactively. We use industry standards and best practices to gather, analyze, and test hypotheses to maximize adoption/ retention.

Define goals to solve your challenges using product analytics. Our experts will recommend the analytic models and tools to analyze and visualize data from sensors, customer reviews, social mentions, and service logs to uncover issues or opportunities.

See economic and efficient rollout of product analytics. We will work closely with product and technology teams to build reference architectures on cloud infrastructures and apply machine learning and AI to uncover and predict product performance and innovation opportunities.

See ongoing operations and governance of new systems. We will help your teams and product managers continuously refine and improve analytical models to gain deeper, more accurate insight through experimentation and automated learning.

Learn the role of product analytics in uncovering usage patterns, user interactions, and performance to resolve issues proactively. We use industry standards and best practices to gather, analyze, and test hypotheses to maximize adoption/ retention.

Define goals to solve your challenges using product analytics. Our experts will recommend the analytic models and tools to analyze and visualize data from sensors, customer reviews, social mentions, and service logs to uncover issues or opportunities.

See economic and efficient rollout of product analytics. We will work closely with product and technology teams to build reference architectures on cloud infrastructures and apply machine learning and AI to uncover and predict product performance and innovation opportunities.

See ongoing operations and governance of new systems. We will help your teams and product managers continuously refine and improve analytical models to gain deeper, more accurate insight through experimentation and automated learning.

Enabling Technologies & Processes

Tools for Sales Analytics

  • Atlassian
  • Amplitude

Enabling Processes

  • Behavioral cohort analysis
  • Segmentation analytics