GAIN CUSTOMER, PRODUCT, AND BRAND INSIGHTS AND MANAGE RISKS

The voice of the customer is an immensely powerful force. Thanks to social media, brands have seen that voice drive a shift in power from brands to consumers. Data-driven brands have also realized its value in terms of analytics. Brand sentiment, product reviews, competitive insights, employee feedback— all this valuable information is exchanged in real time across many platforms, just waiting to be converted into organizational insights.

By going beyond standard monitoring and reporting into the realm of intelligence, leaders of marketing, HR, sales, and customer service can understand the ‘why’ of what they see in reports. It is important to know if people are talking about your brand positively (or negatively). But what else do they love and how can you promote your brand socially around those things? What are the psychographics involved? Adding meaningful and contextual business insight to social information drives smart, data-driven decision making across the organization.

Building Blocks

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TRANSFORMATIONAL EFFECTS
  • Customer preference trends
  • Industry trends
  • Real-time market reactions
  • Customer social engagement effectiveness
  • Influencer cultivation
  • Brand performance and messaging impact
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Trianz guides the C-suite in creating a predictive social media intelligence program. Together we can:

See deeper into your markets, customers, competitors, and products. Our digital media analysts and scientists will help you uncover emerging trends, successful industry-specific strategies, maturity models, social tactics, tools and technologies.

Create a strategic roadmap of practices, systems, data, and analytical tools to maximize ROI. Our consultants will help you discover gaps in your current strategy and propose adjustments, technology frameworks, and KPIs for improvements.

Put social media strategies to work by implementing and integrating social media tools with CRM, PRM, marketing automation, and analytics systems. By monitoring trends, signals and sentiments, we will help you uncover the insights you need.

Ensure the success of your social media intelligence programs by segmenting, analyzing, and interpreting data to uncover hidden facts with our managed service experts. We build report and dashboard prototypes, and offer periodic training to sales and marketing teams.

See deeper into your markets, customers, competitors, and products. Our digital media analysts and scientists will help you uncover emerging trends, successful industry-specific strategies, maturity models, social tactics, tools and technologies.

Create a strategic roadmap of practices, systems, data, and analytical tools to maximize ROI. Our consultants will help you discover gaps in your current strategy and propose adjustments, technology frameworks, and KPIs for improvements.

Put social media strategies to work by implementing and integrating social media tools with CRM, PRM, marketing automation, and analytics systems. By monitoring trends, signals and sentiments, we will help you uncover the insights you need.

Ensure the success of your social media intelligence programs by segmenting, analyzing, and interpreting data to uncover hidden facts with our managed service experts. We build report and dashboard prototypes, and offer periodic training to sales and marketing teams.

ENABLING TECHNOLOGIES

Tools for Social Media Intelligence

  • Radian6
  • BoardReader
  • Alterian
  • Glassdoor.com
  • LinkedIn
  • Attensity
  • SocMetrics
  • Traackr

Supporting Technologies & Processes

  • Social media listening
  • Sentiment analysis
  • Influencer intelligence
  • Data mining
  • Weak signal analysis
  • Competitive intelligence