Data Monetization Market Opportunity Analysis and Proof-of-Value
One of the world’s largest global shipping companies intended to identify new revenue opportunities to monetize its data and to build other related business intelligence products for different industries.
Client needed to quickly vet the concepts across many different dimensions of risk, legal and competitive barriers, data availability, and delivery options while considering the cultural and political appetite to adopt. The end-goal was to perform a rigorous analysis that would determine concepts and drive a sustainable and significant financial return to the company, far above the investment required to implement.
Oracle, Tableau, MS SQL Server and Hadoop
Trianz consulting team worked closely with the client’s marketing innovation group, legal department and all areas of IT and business to execute a full market opportunity analysis and proof-of-value exercise.
The engagement entailed performing an overall market analysis to determine the potential monetary value, opportunities, competitive landscape and barriers to entry. This involved analyzing the options to deliver an intelligent data product to the market – by capability, segments, channels and geographies while assessing costs, risks and potential monetary return of each option.
Developed prototypes of selected concepts and performed in-depth primary and secondary research to validate the viability, feasibility and desirability of each; and presented final consolidated findings, recommendations and a roadmap of implementation options to the management.
Identified a wide variety of monetization opportunities including complementary and new business revenue streams across the medical, online purchasing, B2B commerce and distribution center services industries.
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Our engagement with Trianz has now exceeded three years, and together we have delivered many significant initiatives in that time. Many of our successes could not have been achieved without our partnership. In many ways, Trianz has already put our products ahead of the curve.
The white glove approach, agility, and flexibility of the team helped us to tap opportunities in the ever-changing business environment.
Trianz team worked side-by-side with us to transform our sales operations. Now, we have complete visibility into everything from our supply chain to sales and pricing. Our partnership with Trianz has been exceptional.
The team at Trianz worked tirelessly to propose a system that overcame our business challenges. Rising to the occasion, they simplified our processes, enhanced the system and increased productivity. There’s no doubt; our ongoing success was enabled by our partnership with Trianz.
Trianz commitment to taking end-to-end ownership of developing the e-commerce web app is exemplary. Their dedicated involvement was key to us garnering the advantages of automated test suite development and manual testing
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