Corina has vast experience designing quantitative and qualitative research studies and programs and leading research teams in research supplier environments. As Vice president – Trianz Research, Corina helps clients succeed in their digital transformation journeys by empowering them with data-driven insights and recommendations.
Prior to Trianz, Corina led the multichannel engagement analyst team at Decision Resources Group (DRG), where she helped life sciences marketing and digital teams design customer engagement strategies across channels. Corina also led the Consumer Technographics operations team at Forrester Research, creating and implementing global data quality and consistency standards for syndicated surveys and reports. As Head of the Primary Research Team at Jupiter Research, Corina designed rigorous primary research methodologies and data collection processes for hundreds of syndicated and custom research surveys helping companies understand customer adoption of the Internet and digital technologies.
Corina has a masters from the Annenberg School for Communications at the University of Pennsylvania and a bachelors in Journalism and Mass Communications from the American University in Bulgaria.