Data-driven marketing is the key to driving sales and loyalty among today’s empowered customers. In financial services, marketers are challenged to capture, integrate, analyze and use data for personalized customer engagement across multiple channels.
06 Nov 2017
Working in customer-centric industries gives people an ultra-strong bond, and it leads to some pretty interesting conversations. When Monica and I meet up, we often compare notes about current and past experiences.
11 May 2017
Any interaction with a company can quickly turn personal—and emotional—especially when it steals time from a busy day. As Monica and I compared stories about our good and bad customer experiences, she described the rising anxiety she felt recently while traveling.
08 May 2017