Customer Data Strategies for Dummies

Customer Data Strategies for Dummies

Fuel Great Customer Experiences with Great Customer Data

06 Nov 2017

Creating data-driven customer engagements

Creating data-driven customer engagements

Data-driven marketing is the key to driving sales and loyalty among today’s empowered customers. In financial services, marketers are challenged to capture, integrate, analyze and use data for personalized customer engagement across multiple channels.

06 Nov 2017

Three Missteps Companies Make While Creating Great Customer Experiences

Three Missteps Companies Make While Creating Great Customer Experiences

Which misstep are you making in your pursuit to provide the best customer experience?

12 May 2017

Great Customer Experiences Start with 360-degree Customer Views

Great Customer Experiences Start with 360-degree Customer Views

Working in customer-centric industries gives people an ultra-strong bond, and it leads to some pretty interesting conversations. When Monica and I meet up, we often compare notes about current and past experiences.

11 May 2017

Your Guide to Competing on Great Customer Experiences

Your Guide to Competing on Great Customer Experiences

Any interaction with a company can quickly turn personal—and emotional—especially when it steals time from a busy day. As Monica and I compared stories about our good and bad customer experiences, she described the rising anxiety she felt recently while traveling.

08 May 2017