Develop Strategic Agility to Adapt in Fast-Paced Market Conditions

Trianz’ Competitive Intelligence Practice is part of our advanced precision marketing initiative, tapping into our marketing analysts’ years of data science expertise and hard-won wisdom acquired from extensive work on the client side of the equation. What makes successful businesses tick? In many instances, it is not clear why some businesses take off and other businesses with similar goods or services struggle. With our competitive intelligence service, enterprises now have the mathematical means to find out why, and determine how they can stay in the game and shape a more profitable destiny.

Trianz Competitive — A smarter approach to competitive intelligence

Trianz’ competitive intelligence expertise builds on our marketing analytics service, augmenting previously established research/ analytic capabilities to more accurately measure and compare our customers’ competition in terms of product offerings, pricing models, organizational structure, and even business practices.

Competitive Intelligence Building Blocks

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Our competitive intelligence processes bring enterprises best-in class analytic tools that allow them to gain a more in-depth, clear-cut understanding of their position in the marketplace with respect to their competition. From a ‘how do our products/ brands measure up against our competition?’ perspective, Trianz’ competitive intelligence tools include, but are not limited, to the following:

  • Research analytics to evaluate competitor products, next generation rollouts, product specifications, service offerings
  • Comparative sales analytics that target and benchmark pricing structures, product introductions, promotional activities, and sales structures
  • Benchmark tools to measure manufacturing/ cost structures, distribution channels, and supply chain business processes

From a ‘how do our organization’s internal management and business processes compare with our competitors?’ viewpoint, Trianz’ competitive intelligence consultants leverage analytics tools to discover similarities, as well as differences, in the organizational aspect of business competition. This can entail competing firms’ investments, organizational changes, corporate strategies, acquisitions, and key executives. Our competitive intelligence services help enterprises get inside the head of their competition -- so to speak -- with sophisticated BI and data science techniques that are capable of anticipating competitors’ future activities.

Just getting started?

If you are just getting started down the competitive intelligence path, Trianz offers interactive workshops and roadmap planning sessions using our proven ‘Discovery’ approach for your benefit.

TRANSFORMATIONAL EFFECTS
  • Outside-in view driven
  • Competitive benchmark based
  • Digital branding strategies
  • Future opportunity targeting
  • View on disruptive competitors
  • Culture of competitiveness
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Trianz works with the C-suite to precisely define the mission and assemble a team of experts to develop an action-oriented intelligence program. Together we can:

Understand potential disruptions in your industry, their impact on business, and opportunities for business growth and market leadership. We also share our perspective on leveraging next-gen technologies for sustainable competitive advantage. 

Develop an actionable roadmap for effective market branding and campaign strategies based on your challenges, goals, and vision. We work with you, leveraging a multidisciplinary, and an iterative approach that delivers the results for ongoing success. 

Leverage our proprietary frameworks, tools, and accelerators for quick and cost effective implementation. We work in close collaboration with CMOs and CAOs to build a robust competitive intelligence system, leveraging cloud, predictive analytics, automation, and AI technologies.

Maximize real-time competitive information to drive actionable decisions with governance of day-to-day operations by Trianz. With a culture for innovation and a mechanism to absorb failures, we work with clients to align business outcomes and tech.

Understand potential disruptions in your industry, their impact on business, and opportunities for business growth and market leadership. We also share our perspective on leveraging next-gen technologies for sustainable competitive advantage. 

Develop an actionable roadmap for effective market branding and campaign strategies based on your challenges, goals, and vision. We work with you, leveraging a multidisciplinary, and an iterative approach that delivers the results for ongoing success. 

Leverage our proprietary frameworks, tools, and accelerators for quick and cost effective implementation. We work in close collaboration with CMOs and CAOs to build a robust competitive intelligence system, leveraging cloud, predictive analytics, automation, and AI technologies.

Maximize real-time competitive information to drive actionable decisions with governance of day-to-day operations by Trianz. With a culture for innovation and a mechanism to absorb failures, we work with clients to align business outcomes and tech.

Enabling Processes

  • ADL Matrix
  • Porter’s Five Forces
  • Industry Cost Curve
  • PEST Analysis
  • Customer Lifetime Value
  • Inflection Point Analysis
  • Trend Mapping
  • War Gaming
  • Scenario and Competitive Simulation Planning