Understanding the value of your data and which monetization strategies to use

Many service-oriented businesses revolve around the mission-critical data they require to successfully earn their keep. What many enterprises are now discovering is that such can also serve as a sought-after, profitable commodity.

Trianz’ Data Monetization Consulting team is successfully leading the Big Data industry pack in this data commerce revolution with our proven Data Monetization Services.

Our Data Monetization consultants employ robust methodologies to help clients develop and implement constructive new approaches to realize additional revenue streams from the extensive data they already have. Clients can use their data assets to build a foundation for other products or services that they can then sell, at a profit, to other companies who would benefit from the intelligence this data offers.

Trianz’ data monetization services are all about business innovation, with our experienced professionals assisting client executives in thinking outside the box to leverage all the buying information they have collected to successfully sell it to other affiliated concerns.

Data Monetization Building Blocks

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Our market opportunity analysis helps customers resourcefully define concepts that have potential for further investigation and exploration into viable data-driven commerce. This analysis includes evaluating market size potential, revenue potential, profitability forecasts, competitors, risks, barriers, and market differentiators, among other data points. The sky is the virtual limit in terms of all the novel ways companies can profit from their raw, processed, public and behavioral data, apart from purchasing trends and more.

Next, we develop proof-of-value concepts to determine the financial viability of proposed products or services, followed by potential execution scenarios where we take into account possible partners, probable acquisition targets, and potential implementation schemes that would make the most sense for the type of enterprise or specific industry in which our clients conduct business.

Finally, we help manage the entire realization process with the assistance of marketing firms, technology vendors, and our in-house experts.

Mentioned below are just a few of our highly creative data monetization endeavors on behalf of our client partners that may resonate with your own organization, as your stakeholders explore potential new revenue streams from existing data assets:

  • Sell market intelligence, or competitive intelligence that measures what, how much, and where competitive retailers are selling their products
  • Sell integrated public domain data and internet chatter data, which can be used to develop new products or services around that information
  • Extend or sell a proven business model that functions better than other business systems for that specific industry or business, including cleansing and enriching data, supply planning, inventory planning, and demand planning proficiencies
  • Sell specific, location-based marketing and sales data that has a domino marketing effect on other businesses (such as real estate buy/ sell information to cellular, cable network, and moving companies, etc)
  • Sell retail sales data that can be used to build recommendation engines that respond to a specific customer’s buying preferences

To minimize our clients’ cost of ownership, our monetization specialists strive to work within the confines of existing platforms that our clients use to capture data whenever possible, making every effort to assimilate new protocols into current software and hardware systems. We also explore the use of low-cost, cloud-based platforms such as Amazon Web Services and Windows Azure when we determine a client’s existing infrastructure is not up to the new task.

Just getting started?

If you’re just getting started down the data monetization path, Trianz offers interactive workshops and roadmap planning sessions using our proven Discovery approach for your benefit.

TRANSFORMATIONAL EFFECTS
  • Customer retention and growth
  • Product innovation and diversification
  • Data and IP monetization products
  • New revenue and profit streams
  • New GTM alliances and partnerships
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Trianz works with enterprises in a rigorous review of all variables to develop a data monetization strategy. We work with leaders to:

Strategically assess the market through our custom or syndicated research. Our team will help you understand compliance, regulations and risks, along with direct and indirect use cases and opportunities, and technology enablers for monetizing data.

See prioritized use cases, along with a detailed implementation plan that includes technology and partnerships. Working collaboratively, we will convert the results of our research into a strategic framework using proprietary tools and templates.

Find meaningful intelligence in data from social, CRM, marketing, finance and other business systems. Through data science, data mining, and predictive analytics models, we will deliver the CFO-focused insights you need.

Ensure availability and performance of systems and processes essential for ongoing data monetization via our Managed Services team. Together, we will execute strategies, make the required adjustments, and keep the focus on monetization across the enterprise. 

Strategically assess the market through our custom or syndicated research. Our team will help you understand compliance, regulations and risks, along with direct and indirect use cases and opportunities, and technology enablers for monetizing data.

See prioritized use cases, along with a detailed implementation plan that includes technology and partnerships. Working collaboratively, we will convert the results of our research into a strategic framework using proprietary tools and templates.

Find meaningful intelligence in data from social, CRM, marketing, finance and other business systems. Through data science, data mining, and predictive analytics models, we will deliver the CFO-focused insights you need.

Ensure availability and performance of systems and processes essential for ongoing data monetization via our Managed Services team. Together, we will execute strategies, make the required adjustments, and keep the focus on monetization across the enterprise. 

ENABLING TECHNOLOGIES & PROCESSES

Tools for Product Digitization

  • Hadoop
  • Spark
  • Kafka