Data lakes are changing the game for omni-channel B2B and B2C marketing

Marketers have more data and tools at their disposal than ever before. Information is generated nonstop from web analytics, marketing automation, CRM, social media and other systems used by both B2B and B2C marketers.

Conspicuously absent in this array of technologies is a single platform that can tie everything together. As data and technologies accumulate, marketers are confronted by stovepipes of complex information that can undermine results.

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