Using Analytics to Gain Advantage

Our data has shown that many organizations overlook developing strong analytics benchmarking capabilities when strong benchmarking can accelerate competitiveness and growth. On the road to innovation, failure to understand the nuances and market positioning between yourself and your competitors leads to lost customers, shareholders and even employees.

This is where many businesses find themselves today; digital transformation has become an urgent need and the window of opportunity is rapidly closing. It’s putting a strain on financial resources, giving companies just one shot to get it right.

Using Analytics to Gain Advantage

What Is Analytics Benchmarking?

Analytics benchmarking is a survey data-driven process by which we help clients understand where their capabilities are on the maturity curve in absolute and competitive terms. This process helps our clients know the competitive gaps, where to invest their time and efforts, and the resources they should adopt to maximize returns.

Through a series of surveys, we benchmark our client’s capabilities in the following areas:

  • Enterprise Data Strategies

  • Data Governance

  • Master Data Management (MDM)

  • Data Quality Management (DQM)

  • Cloud/On-prem Analytics

  • AI Capabilities

  • Investment Models and Priorities

  • Data and Analytics Organizational Structures

  • Analytics Technologies

  • Data Security

The Most Successful Digital Transformations are Powered by Analytics Capabilities

The graphic below shows which areas “Digital Champions” focus on when it comes to analytics:

Only about 7% of companies are fully delivering on the promise of their transformational initiatives. We call them ‘digital champions.’

Digital champions rely on analytics for corporate strategy, prioritizing transformation initiatives, and running their business or IT operations.

Every industry and business is unique, and we help you understand what analytics capabilities to target given the nature of your specific business, competitors, and peers.

Analytics Investments by Digital Champions

Analytics Investments by Digital Champions

Source: Trasers


Digital transformation is just not limited to adoption of emerging technologies. Rather, it involves fusing transformative human capital, business processes, and technology capabilities backed by data-driven insight to ensure progressive business outcomes and value accretion for all stakeholders.

Our Analytics Benchmarking Data and Research Capabilities

Our benchmarking services are powered by over 1.5 million data points, as well as our primary research and data collection capabilities. With access to leaders across more than 40,000 companies from various size segments, industries, and geographies around the world, we can quickly gather additional data to address company and industry-specific questions.

Reports based on data collected from thousands of Business and IT decision-makers globally

An image showing how much data was collected from Business and IT decision-makers globally. A pie graph showing the distribution of data collected by company size and geography

Source: Trasers

Trianz has developed a multi-stage model based on data collected from more than 5,000 companies across 20 industries, which we use to measure where companies are on the digital continuum and how they need to evolve before becoming a “digital champion.”

We call it the “Digital Enterprise Evolution Model” or DEEM, and it is crafted at the level of a business function or a digital technology discipline. Analytics benchmarking tells you where your organization is on this continuum relative to peers and the best in class.

Digital Enterprise Evolution Model™ - Analytics Capability

A graph showing the various stages of analytics capability evolution.

Copyright © 2021 Trianz

Know Your Digital Maturity Within Weeks

Our process combines digitally collected data and interviews with innovative leaders in your organization. Data is entered into the Trasers repository and analyzed in comparison to peer companies and leaders across industries. For a business or an IT function, we can provide you with a customized report within 6-8 weeks.

Benchmarking Engagement Approach & General Timelines

An infographics depicting the timeline of Trianz' benchmarking capabilities.

Source: Trasers

Output from our benchmarking process is used to crystalize a vision for your organization based on strategic priorities, ROI, and in developing execution roadmaps and plans.

Prioritize Your Digital Transformation Correctly With Analytics Benchmarking

The digital revolution has affected every industry globally, and workplaces have changed in many ways. This means that it is going to take a lot more than strategizing new features, products, or services to be seen as innovative.

It is going to take every resource that enterprises have at their disposal to measure and track how well their efforts are performing compared to the competition.

The most successful business leaders are data-driven, but it is the digital champions who use analytics to prioritize their digital transformations. Our analytics benchmarking services can help you gain much-needed clarity on the gap between you and the competition, to develop your vision and strategize priorities to ensure enterprise-wide sustainability.

Trianz specialists have a wide array of industry experience to help you accelerate your digital transformation. Through tailored workshops and rapid, iterative sessions to prioritize transformation blueprints, roadmaps, business cases, and ROI analyses — we will help you establish the right analytics strategy for your business and start turning your data into insights.

Experience the Trianz Difference

Trianz enables digital transformations through effective strategies and excellence in execution. Collaborating with business and technology leaders, we help formulate and execute operational strategies to achieve intended business outcomes by bringing the best of consulting, technology experiences and execution models.

Powered by knowledge, research, and perspectives, we enable clients to transform their business ecosystems and achieve superior performance by leveraging infrastructure, cloud, analytics, digital and security paradigms. Reach out to get in touch or learn more.
Reach out to get in touch or learn more.


State of Digital Transformation
Worldwide 2020 Report

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Meet Our Practice Leaders

Mohan Kuradi

Analytics Practice

Satya Madakshira

Analytics Practice

Jacob Samuel

Vice President
Digital & Analytics Practice

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