Using design thinking methodologies, and applied best-practice processes, we implement practical, usable, and engagingly transformational solutions which translate into improved business outcomes.
Digital Experience Studio understands the criticality of user experience and its impact on the usability of your enterprise products and services. That’s why we created our Enterprise Level offering—to take old, outdated digital experiences and fully optimize them for the modern business world.
Dive into our process steps to see how we deliver transformative change to digital experiences.
This preparative phase helps us to research the problem space, frame the problems to be solved, and gather evidence informing the initial direction of your digital experience transformation.
This ensures the final creation is aligned with your objectives, delivers the intended UX/UI outcomes, and inspires everyone in your product team to align on the overall vision.
Shine a light on your target audience, user personas, and archetypes. Theoretical use-case scenarios enable us to create targeted design flows.
What are your competitors up to? This enables us to identify new opportunities and gaps in the market. We give your digital experience its own unique edge over the competition for maximum business value.
We draft a design problem statement, and any jobs-to-be-done (JTBD) giving us the tools to move the project forward.
Content strategy provides insights that are essential for the design process. These insights enable the creation of a smooth user journey. Good content strategy leads to good UX design, and the end result is the achievement of business goals and the satisfaction of user needs.
A well-thought-out content strategy ensures that your target audience is engaged throughout all four stages of the content funnel: awareness, evaluation, conversion, and delight.
By clearly defining the content strategy on paper, existing and newly onboarded employees know exactly what, where, and how to manage content—now and into the future. This includes content planning, creation, delivery, and governance.
By assessing formatting, information architecture, top-to-bottom modules, audiences, goals, and JTBD, our team drives content alignment with business and user needs, framed via the visual design.
Your existing content is a goldmine of reworkable, informative knowledge. We sift through to find the diamonds in the rough, before performing research to help you hone and sharpen your content inventory for maximum impact.
Building on the research and insights from the previous phases, our team creates the foundational interaction patterns that best serve the user and business needs. With an iterative process, we collaborate closely with all stakeholders as we move towards a clear and consistent digital experience.
During this stage, we think like a user. Though in reality, users don’t want to think—they just want to do. The UX design creates intuitive pathways for users to achieve goals when interacting with the product.
By defining the most valuable customer journeys, we can focus your product experience on user touch points conducive to business success.
A combination of usability testing, interaction design, wireframes, user flows, and experience maps enable us to create highly intuitive, easy-to-use layouts for your users..
Comprehensive UX design is the precursor to best-in-class UI design. It lays the groundwork, defines patterns and establishes libraries of components that allow for consistent and clear user flows.
With the UX as our guide, we align the UI to your brand with a focus on creating a visual interface library of patterns and design elements. We establish a scalable design system following best practice accessibility guidelines and create all assets required for development.
We share a detailed UI kit outlining all assets and components in your digital experience. The kit is annotated ready for handoff to dev teams, so final approved designs are visually responsive and compliant with accessibility guidelines like WCAG AAA.
A breakpoint refers to the screen size of the device, and how the UI layout fits on this screen. All our UI designs are responsive and visually consistent, no matter if the user is on desktop, mobile, or a tablet.
UI design improves user interactions, brand visuals, and design responsiveness. This allows us to perfect the functionality in your digital experience, forming stronger links between users and the products they use.
Seeing is believing. We create clickable prototypes, and annotated mockups of approved designs, before finalizing the UI design so you get the final say.
All of the upfront work, the design iterations, the asset library; it’s all in preparation for us to work in collaboration with the development team. We work closely as the experience is built to ensure it aligns with all approved designs and our engineering teams utilitze the latest technology stanards and frameworks that align with your specific needs.
Developers can jump straight in. We share all associated assets and files during the rolling handoff stage and work with the dev teams all the way through to deployment.
It’s important to utilize the right technology for your situation. Not all sites are the same, or have the same requirements. Our team can evaluate the best frameworks and technology solutions to keeps costs predicable, and allow you to scale as you grow.
Digital Experience Studio is eager and willing to help you develop your project if you lack in-house or outsourcing partners. For a true end-to-end experience, our experienced engineering teams can complete, test and deploy your finished site.
Once your product is live, we’re here to help maintain a great online experience.
Improved UX speeds up time to market, and ROI increases with better user engagement and brand awareness.
Better design leads to faster development with reduced churn, allowing for a a more cohesive, consistent, and usable experience.
The Design Thinking Process forces teams to produce features in a logical and intuitive way, reducing the chance for design issues.
Good UX means a more usable product, resulting in fewer fixes in the future, allowing for a paced and strategic phased approach.
For a design process to be effective, it must follow systematic and iterative processes in alignment with business objectives, quality standards, user needs, and device requirements.