Companies are facing the perfect storm of a technology revolution, a global pandemic, ongoing recession, and changing customer priorities – all of which are intertwined. In this environment, organizations must take initiative to drive change through digital transformation or risk failure.

What is Digital Transformation?

Digital transformation is not just about digital technologies. It encompasses all aspects of an organization – and it should be driven by business, not IT. Ultimately, it means reimagining your products and services portfolio from the customers’ point of view and reinventing the value chain to deliver modern, connected experiences to all stakeholders.

As depicted in the graphic, high quality data is needed to create exceptional customer and stakeholder experience chains. Extreme customer centricity in the functional areas of acquisition and growth, value delivery and operations, and value enablement requires a high degree of executive involvement, according to the profiles we’ve gathered on companies we call Digital Champions.

State of Digital Transformation
Worldwide 2020

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Defining Digital Transformations

Digital Transformation Definition Graphic Showing Customer Centricity in Business Functions

Copyright © 2021 Trianz

Investment and leader-commitment starts the engine that gets great data flowing. The data then allows the business to not only contend with serious operational issues like cost-savings and supply chains, but also informs where companies must look to stay responsive to the consumer’s needs and relevant in the marketplace.

Our research shows that nearly 30% of companies will not survive this decade due to a lack of alignment with how customers define value in the digital age. However, the No. 1 challenge organizations face is understanding what digital transformation means to them individually and how they can achieve it in a highly resource-constrained environment.

Our Digital Transformation Services

We partner with organizations across the entire transformation life cycle – from strategy through implementation and results. Our approach leverages the power of Trasers – our research arm – for analytics-driven prioritization, benchmarking, strategy and roadmap development, technology selection, and process digitalization.

Our Digital Transformation Services

Copyright © 2021 Trianz


Our Digital Technology Competencies

Rather than viewing various technologies as individual islands, we bring them together and harness them in the context of an opportunity or a challenge. We focus on the core pillars and sub-disciplines within each of the following that we believe make the biggest drivers of transformation:

Benchmarking: The Foundation for Your Digital Transformation Strategy

Benchmarking should be the first step on your digital transformation journey. It will provide you with the insights needed to determine the digital gap between your organization and your competitors. It will also help you develop your vision and strategic priorities to catch up or leap ahead of your competition.

We’ve collected data on digital transformations from business and IT leaders at more than 5,000 companies across all revenue segments and 20 industries. This research has given us an understanding of how “digital champions” – what we call the 7% of companies that have been successful with digital transformation – have evolved to where they are today.

Using a data-driven approach, we help companies understand where they are on the digital transformation spectrum, per our Digital Enterprise Evolution Model.

Digital Enterprise Evolution Model™

Digital Enterprise Evolution Model Showing Five Stages of Business Transformations

Copyright © 2021 Trianz

The Importance of Post-Digital KPIs

Along with digitalization, business models and processes are changing from a traditional way of doing things to a new paradigm that requires new data inputs: “post-digital” key performance indicators (KPI), or new KPI.

Although many companies struggle to put their analytics infrastructure together, industry leaders use analytics for setting up their agenda and measuring progress. In fact, our research shows that more than 95% of companies that report industry-leading performance use this new KPI to frame their digital transformation agenda and drive their business.

Leveraging new KPI for benchmarking helps organizations:

  • Determine what world-class performance looks like and how to get there

  • Evaluate their investments and operations quickly and objectively

  • Gather insights needed to inform strategic prioritization and allocation of resources, driving process improvement and transformation

Digital Champions Use Data Across the Board

Table Showing Digital Transformation Champions Use of Data in Business Functions

Source: Trasers

Strategy for Getting From Your Current Status to Level 5

To compete and win, businesses need to remember what should be central to their digital strategy: the customer. Digital transformation can help provide your customers with better service and preserve revenue during periods of economic disruption, enabling you to remain relevant in a rapidly developing dynamic market.

Improving the customer experience and market relevance should be your short-term business goal and No. 1 digital priority.

quote Digital champions – or, those most likely to succeed – know that uncertainty is a certainty. They expect it. They plan for it. And they don’t get upset or derailed when it inevitably occurs. Why? Because they have anticipated the emergence of new customer needs and new industry dynamics; it was included in their roadmap from the beginning.

Brian Collier,
VP - Digital Strategy and Transformation Practice Leader


Design the Roadmap

Execution in the digital context is vastly different from traditional implementations. Agility isn’t just helpful—it’s paramount. Like a game of chess, companies must plan their moves in advance and yet do so with many different scenarios in mind.

Our experts advise mapping out scenarios to cover five important bases:

  • Changes in consumer behavior and emerging unmet needs

  • Evolution of your customer and business value chains to meet those unmet needs

  • Operational service planning to deliver best in class experiences with your products and services

  • Tactical planning: the translation of the above into measurable objectives and key results (OKRs)

  • Contingency planning: predictive yet agile forecasting

Strategy is both intended and emergent, therefore we believe that one of the most important layers of digital road mapping is contingency planning. That is, “If X happens, then what?” We can work with you to design contingency models that theoretically apply to near-infinite scenarios. This is what we refer to as a “living roadmap” that is multi-layered and covers every angle.

We Will Position Your Organization for Success

Leveraging our extensive experience, research, and data-driven approach, we will work with you every step of the way to assist you in reaching the highest level of digital transformation – reinventing your value chain and reaping the rewards.

Experience the Trianz Difference

Trianz enables digital transformations through effective strategies and excellence in execution. Collaborating with business and technology leaders, we help formulate and execute operational strategies to achieve intended business outcomes by bringing the best of consulting, technology expertise, and execution models.

Powered by knowledge, research, and perspectives, we enable clients to transform their business ecosystems and achieve superior performance by leveraging infrastructure, cloud, analytics, digital, and security paradigms. Reach out to get in touch or learn more.


State of Digital Transformation
Worldwide 2020 Report

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Meet Our Practice Leaders

Brian Collier

Vice President
Digital Practice

KC Sreeram

Vice President
Cloud & Infrastructure Practices

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