Attract New Customers and Retain Existing Ones by Utilizing a Digital-First Customer Strategy
The first experience a customer has with your business will most likely be via a digital presence on social media or search engines that will lead them to your website. Unfortunately, many company websites fall flat and fail to inspire potential customers to take that next step in engagement.
Thanks in part to rapidly evolving technologies, the art of customer engagement today calls for a more nuanced approach.
For companies looking to modernize, it is not enough to simply modify their existing marketing approach. They will need to create an all-new customer acquisition and retention strategy proven to be effective in the digital age. This shift in approach requires not just highly polished designs, but a holistic digital transformation mindset that puts customers at the forefront of the entire customer strategy and technology as the backbone.
The Journey to Conversion
Today’s successful companies need a digital offering that will grab customers’ attention and guide them through a journey to conversion.
Attracting new customers to your business is essential for long-term success. Customer loyalty is arguably more important, as we all know it costs less to keep an existing customer than acquire a new one. An effective digital-first customer strategy will ensure your business can exceed customer expectations at every stage of your business relationship. Lifetime value should always be your most rewarding metric.
By developing tailored customer strategy solutions based on your unique products, services, and experiences, you will get the results you need. We have helped numerous companies take that first step in harnessing the technology that leads to a sustainable future.
Comparison of IT Decision-Makers at Digital Champions vs. All Industries
Developing an Effective Customer Strategy in a COVID-19 Marketplace
The COVID-19 pandemic has altered the way businesses operate, with likely even more changes on the way. While the effects on how you do business may be obvious, the adjustments that your customers have had to make may be trickier to detect.
The landscape has changed so much that many companies are unsure if they are even building the right product or service. They want inputs to validate their assumptions and be confident they are meeting a market need, or know how to improve an existing product.
Trianz can help your company become more data-centric and think about new opportunities or experiences to explore. The data will show where customers are struggling in their current digital experience. To understand who your customers are at a qualitative and behavioral level, we use a tool called Personas to ensure we are inclusive and don’t miss on any use cases for our target audience.
Even after companies have fixed all the known problems, growth may still be flattening. But with good user research and customer feedback, companies can innovate and iterate fast. Those who understand their customers at a qualitative and behavioral level can redesign the entire experience to be customer centric.
How Can Your Business Use Technology to Meet Customer Needs?
To remain competitive in this new environment and position your company favorably for whatever the future holds, you’ll need a strategy that will enable you to stay ahead of the curve and meet customers where they are.
Trianz team will work with you to dig into the real issues, including how to put your data to work fully, how to launch new products or services with predictable results, and which customer strategies to implement.
Our experts will hold a series of workshops and information gathering sessions with key stakeholders from your organization to get started. These initial sessions will help us grasp the big picture. From there, we will work directly with your team to develop options to help craft a clear customer strategy that takes advantage of everything technology has to offer. We will make no recommendation that is not supported by sound data.
Here Are Some of Our Customer Strategy Deliverables:
Good Strategy Helps Products and Experiences Stand Apart From the Competition
People exhibit specific behaviors and have certain expectations when they are trying to consider or use a product or service. When triangulated with qualitative insights, demographic information can help create an experience that is in-line or incredibly close to what the customer expectations are.
This business strategy tool helps product owners determine how to build the right customer experience and become a customer-first organization. Our goal is that people leave with a specific, positive feeling at the end of any interaction. Qualitative experiences are hard to measure, but we can improve your chances to make customers feel happy and satisfied in the end, so each repeat engagement ends on a positive note.
We help clients synthesize and process all insights gathered into actionable next steps, offering a clear roadmap and strategy to prioritize crucial and central concepts to any experience. This strategy will create compelling reasons for customers to discover, consider, buy, engage, renew, and believe in your product and brand, increasing the lifetime value by helping them reach their goals.