Competitive Benchmarking of Digital Applications

Organizations are under tremendous pressure to get digital transformation right the first time around. One of the most important keys to a successful transformation initiative is the reimagination of products and services from a customer point of view, followed by the reinvention of the organization’s value chain to deliver consistent and connected customer experiences for employees and partners.

To accomplish this, organizations need to examine their business applications and determine which of them to prioritize when it comes to modernization. This process must begin with gaining a better understanding of the status of your applications and how they stack up to those of your competitors in your target market, as well as leaders in your industry overall.

This is where digital applications benchmarking comes in.

Why Is It Important to Benchmark Applications?

Our application benchmarking helps clients understand where their capabilities lie on the maturity curve both in absolute and competitive terms. The insights are based on data from benchmarking the client’s capabilities against peers and examining the best across industries.

This helps clients understand where gaps are vis-à-vis the competition, as well as where to invest their time, efforts, and resources to maximize their returns.

Applications Drive Digital Transformation

Per our research, digital champions – what we call the 7% of companies that are successful with their digital transformations – use digital technology foundations to extensively prioritize enterprise-wide transformation initiatives. More than 60% of them are using app stores, business process management (BPM), enterprise content management (ECM), mobile apps (such as Android and iOS applications), and portals to drive digital transformations

Because of our extensive study of digital champions, as well as our experience working with numerous clients on their transformations, we can offer the expertise, information, and insights to help you determine what digitalization capabilities to target. Also, since each industry and business are unique, we customize your assessment to align with the nature of your specific business, competitors, and peers.

Digital Technology Foundations – Digital Champions

Analytics Investments by Digital Champions

Source: Trasers(Trianz Research)
Copyright © 2022 Trianz


If your business has been making reactive changes to technology based on the current business demands, it can seem like you are constantly working to put out fires. By starting with a detailed evaluation of your current position and future goals, the digital maturity benchmarking process can provide the much-needed structure required for success.

Our Digital Benchmarking Data and Research Capabilities

Our benchmarking services are powered by over 1.5 million datapoints that we’ve already collected, along with our primary research and further data collection capabilities. With access to leaders across more than 40,000 companies from various-sized segments, industries, and geographies around the world, we are able to gather additional data very quickly to address company- and industry-specific questions.

Reports Based on Data from Thousands of Organizations

Digital Transformation Data Digital Transformation Data

Source: Trasers
Copyright © 2022 Trianz

Using data collected by Trianz Research, from more than 5,000 companies across 20 industries, Trianz has developed a multi-stage model to measure where companies are on the digital maturity continuum and how digital champions evolved to become leaders.

We call it the “Digital Enterprise Evolution Model” or DEEM. It’s crafted at the level of a business function or a digital technology discipline. Benchmarking tells you where your organization is on this continuum relative to peers and the best in class.

Digital Enterprise Evolution Model™ - Digital Applications Capability

Analytics Evolution Curve

Copyright © 2022 Trianz

Know Your Digital Maturity Within Weeks

To benchmark digital applications, we use a process of examining data collected through surveys and results of interviews with leaders in your organization. We enter data into our research database repository and analyze it in comparison to peer companies and leaders across industries. For your business or IT function, we are able to complete our process and provide you with a customized report showing your benchmarking results within 6-8 weeks.

We use output from our benchmarking process to crystallize a vision for your organization based on strategic priorities and ROI, as well as develop execution roadmaps and plans.

Benchmarking Engagement Approach and General Timelines

Know your digital maturity within weeks

Source: Trasers
Copyright © 2022 Trianz

Here ‘s how our sample benchmarking report looks like:

benchmarking report

Source: Trasers(Trianz Research)
Copyright © 2024 Trianz

Become a Digital Champion

By working with the right application benchmarking services provider, you can gain valuable insights that you can use to make informed decisions – ones that align with your business goals. Also, by leveraging this information to create your strategy and roadmap, you can better position your organization to reinvent and improve the user experience.

All of this helps your business get on the right path to digital transformation success.

Experience the Trianz Difference

Trianz enables digital transformations through effective strategies and excellence in execution. Collaborating with business and technology leaders, we help formulate and execute operational strategies to achieve intended business outcomes by bringing the best of consulting, technology expertise, and execution models.

Powered by knowledge, research, and perspectives, we enable clients to transform their business ecosystems and achieve superior performance by leveraging infrastructure, cloud, analytics, digital and security paradigms. Reach out to get in touch or learn more.

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