Our Methodology


Whether you’re looking for a partner to help you drive digital transformation within your organization or to simply help you deliver a mobile app, The Trianz Digital Studio is a digital experience consultancy that can help your organization at any point along the innovation or problem-solving life cycle.

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Built on the success of Trianz as a provider of customer-centric technology solutions, the Digital Studio merges our approach to design with the deep technical capabilities that Trianz has successfully demonstrated over the past couple of decades to create a methodology that can drive success for your needs within customer experience, employee experience, or innovation. A modular structure allows us to recommend appropriate design tactics, recognizing that every project is never the same.

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Design Strateg

Experience Strategy


The demand for high-quality digital experiences is accelerating, fuelled by the competitive nature of the digital service industry. Potential customers will scrutinize every aspect of your website, application, and service, making their decision based on the fluidity and how intuitive the overall customer experience (CX) is.

Experience Design

Experience Design


As consumers become more reliant on digital services, they are also becoming more scrutinous of small hiccups and blemishes in service delivery quality. The hugely competitive market for digital products and services means that consumers have a wealth of alternative choices at hand. This means that any dampeners on the user experience can be enough to dissuade them from continuing to use your services, as they look elsewhere for a more seamless experience.

At Trianz, we believe that customer experience should be at the heart of every digital transformation journey. We created Digital Studios team to help companies embrace this mindset in all their digital initiatives. We want our clients to achieve their unique vision of digital transformation by adding value at the intersection of people, processes, data and technology - it is precisely at this junction that the customer experience is formed.

By focusing on partnership, collaboration and co-creation, our digital studio experts and strategy specialists work together to tap into the collective stakeholder consciousness and determine what the ideal customer experience looks like.

The initial strategic process comprises three phases:

  • Service Transformation Strategy: During this phase, our experts work with your teams to reimagine services and value to your customers, shape buyer journey maps and conceptualize technology platforms for service delivery.

  • Customer Experience Transformation Strategy: This is where mapping and conceptualization of customer experience occur—from prospecting to purchase to usage to the renewal of relationships.

  • Internal Experience Transformation Strategy: This exercise entails thinking of employees as internal customers to reimagine business processes that will deliver unique experiences to them. If your employees’ experience isn’t exceptional, how can they deliver an exceptional experience to your customers?

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Your Transformation
Journey