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Customer Success Story
Built an Enterprise Analytics solution to enable Discovery & Advanced Analytics
Client
One of the leading medical technology companies, this client provides imaging equipment, monitoring devices, and analytics solutions to enhance patient care and operational efficiency.
Business Challenge
- Required modernization of fragmented datasets to facilitate seamless integration of real-time health data.
- Aimed to enhance the effective use of data and insights for driving product innovation.
- Sought consolidation of purchase history, surveys, and call center records to improve customer issue resolution capabilities.
- Needed enhanced integration with 3rd-party delivery services to gain valuable insights into speed and fulfillment.
- Desired a robust data foundation to unlock the potential of advanced analytics use cases.
Business Objective
Client aimed to enable analytics for omni-channel sales and marketing.
Planned to migrate and integrate data from various source systems including 3P vendors, customer data platforms, and POS systems.
Sought to accelerate analytics-centric innovation in customer, store, and product initiatives.
Customer history & support data needed consolidation for issue resolution.
Targeted strategic initiatives to develop "ground-up" analytics capabilities.
Focused on enhancing business growth, operational efficiency, and customer satisfaction and retention.
Approach
- Designed a modern analytics platform using AWS best practices with a secure foundation based on HVR and AWS services.
- Leveraged loosely coupled AWS services for scalability as client analytics needs evolve.
- Utilized serverless, event-driven architecture for near-real-time data processing to S3, Redshift, and Snowflake.
- Integrated diverse data sources, including IoT, unstructured data, demographics, ERP, and POS data.
- Analyzed real-time customer data to enhance engagement through personalized campaigns.
- Used customer insights for product innovation & improved resolution of issues through consolidated records.
- Developed 360-degree analytics for comprehensive insights into patients, customers, stores, and products.
- Enabled advanced analytics use cases for sustainable growth while ensuring compliance and secure handling of PII data.
Technology Components
Data Integration
HVR
AWS Glue
Lambda
Data Warehouse
Redshift
Storage
AWS S3
Data Processing
AWS Glue
Spark
Data Governance
Collibra
Monitoring
CloudWatch
SNS
Transformational Effects
40%
Cost Saving
75%
Faster Onboarding
20%
Reduced Issue Resolution Time
10+
Unique Data Products Enabled
- Achieved over 40% cost savings by switching to Reserved Instances for EC2 and EMR servers.
- Automated server provisioning cut new customer onboarding time by 75%.
- Reduced issue resolution time by 20% through automated monitoring of Glue workloads.
- Enabled 10+ unique data products (Customer 360, Store 360, etc.) providing valuable insights for improving customer loyalty, engagement, and retention.
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