The first thing your customers see when they visit your website is its content. To facilitate well-written content optimized for the web, enterprises need a system that hosts and delivers website content along with other mediums like e-mail, social media, and advertising.
Trianz has partnered with Drupal, an open-source content management system (CMS) solution platform built for the cloud. The Drupal platform is designed to provide secure, performant, and accessible content management functionality in the enterprise by decoupling your frontend and backend content delivery systems to increase scalability. This is provided through Content-as-a-Service (CaaS), where your web content can be re-used and augmented using Drupal frameworks for rapid deployment and maintenance of web pages.
Powered by an open-source community of over 100,000+ contributors that promotes continuous improvement and bug remediation, Drupal is an excellent marketing tool, with CaaS providing frameworks for content distribution.
With one click, enterprises can deploy news stories, blog articles, and more across all social media channels, eliminating the need to copy and paste content. You can also integrate with Shopify, Salesforce, and MailChimp to manage your sales and e-mail marketing campaigns with engagement tracking.