in average traffic
for different devices and customer behavior
the mobile channel that will grow by 35% in the next 3 years
in digital engagement
Since the market for digital products is intensely competitive, customers are spoiled for choice and highly attuned to design or functionality flaws. Consumers are more reliant on digital interfaces than ever and any negative user experience may cause them to look elsewhere for better designs.
Keeping this in mind, companies should first address the following questions:
Are you solving the right problem through your services?
Is what you think really a reflection of what your customers feel?
Most importantly, is your data telling you how customers interact with your products every day?
Market trends show that creating user-friendly, intuitive, and logical user flows are now the lowest bar. To keep the end-users happy, every application and product needs to be optimized for engagement and aesthetics.
Organizations need a design partner with a proven record of building transformative digital experiences. Trianz’s Digital Studio helps companies build and deliver effortless services centered on users’ thought processes, needs, and motivations.
Trianz has invested in creating Trasers, one of the world’s largest databases on digital transformations with data from over 5,000 companies globally. We combine a data-driven approach with practical experience in data monetization to generate results.
Business and IT Leadership Roles
Regions Worldwide -
N. America, S. America, UK, EU, ME & Africa, APAC, and Australia & New Zealand
Our methodology draws on techniques that uncover pain points, aspirations, and goals, so end-users feel that their digital experiences are tailor-made to address their interests. Based on a company’s goal, Trianz will orchestrate a custom approach with tools and strategies to uncover, plan, design, and develop well-thought-out digital experiences.
The Trianz approach encompasses experience design skills relevant to every step of the process:
Visual and motion design
Our design studio specialists also collaborate closely with industry experts to build deep industry-vertical knowledge. We define three focus areas for our experience design:
B2B and B2E: High-performance enterprise applications
B2C: Market-leading customer experiences
Innovation and experimentation: Proofs of concept before betting big
The first step to solving any problem is to evaluate your perspective and framework of thought. The lens of design thinking, an approach that many companies are taking now, adopts the artist’s and humanist’s views on problem-solving. It employs creative, insightful, and empathetic thinking that puts the customer at the heart of everything and synthesizes a personalized yet all-encompassing solution.
Here is our methodology flow: