Usability Testing


Product teams use usability testing as a key tool to determine user experience performance. Whether creating a new or evaluating an existing application, usability testing determines inefficient and confusing interactions throughout a digital experience.

If there is one thing that anyone should get right in any digital user experience, it is usability. It doesn’t matter if a digital product has the most beautiful visual graphics, great content or attractive pricing, if usability is poor users will steer clear. Making applications easy-to-use is the biggest business need today.

There is no bad time to do usability testing

Whether testing a mature product, recently launched or under development a usability excercise will save engineering or customer service service spend. Insights at any stage will only provide ways to improve the product further and get users to accomplish their goals in a much smoother way. Users are moving target and so are their needs and behaviors. Fine tuning and adapting a tool that works based on their mental models will make your products intuitive and easier to use.

No need to spend months on testing

Our lightweight usability test approach is most often embedded within our design process while creating new digital experiences for our clients. We achieve high quality product refinement without a usability lab by leveraging remote, contextual or in-person usability tests with carefully selected participants exhibiting key demographic characteristics.

Establish a regular product health check

Depending on the commercial value of a digital product, a customer check-in and usability check should be done annually or biannually at the least. People are very resourceful and often build work arounds to make applications work for them or get conditioned to unfriendly ways. Especially in enterprise applications, long-time users often advocate for sticking with poor products in fear of change that may benefit business in long-term.

Of project cost spend on usability saves 50% in engineering cost to fix products later

Increase in conversion rate on websites after a usability fix was performed

Improvement in productivity after usability issues were resolved

Feature adoption after a usability study report was addressed

Our usability testing process


1

Planning

Understand the current user experience and create test plans for various flows, navigation and tasks. Mix specific tasks with user driven tasks. Select participants and do test scheduling. Determine test tools like card sorting, eye-tracking, heat-maps, etc.

2

Testing

Study various areas of the application from task completion, navigability, findability, CTA effectiveness and record all sessions for detailed analysis.

3

Analysis and report

Create itemized report with errors, hiccups, confusions, easiness etc. with areas of improvement in the digital experience with a set of recommendations to remediate the usability issues.

We use all the techniques


Task modeling

Break up user goals in tasks and test efficiency and delight of tasks. Determine the 80:20 used features to design strategically

A/B Testing

There is never one perfect solution, but we can help with picking the solution that works the best and achieves the best KPIs.

Session Recording

Watching anonymous users use your applications and see their struggles has been the best eye-opener for our clients

We use industry standard tools


User Testing

Optimal Workshop

Hotjar

Maze

Optimizely

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