If there is one thing that anyone should get right in any digital user experience, it is usability. It doesn’t matter if a digital product has the most beautiful visual graphics, great content, or attractive pricing, if usability is poor users will steer clear. Making applications easy to use is the biggest business need today.
Whether testing a mature product, recently launched or under development, a usability excercise will save engineering or customer service spend. Insights at any stage will only provide ways to improve the product further and get users to accomplish their goals in a much smoother way. Users are moving targets, and so are their needs and behaviors. Fine-tuning and adapting a tool that works based on their mental models will make your products intuitive and easier to use.
Our lightweight usability test approach is most often embedded within our design process while creating new digital experiences for our clients. We achieve high-quality product refinement without a usability lab by leveraging remote, contextual, or in-person usability tests with carefully selected participants exhibiting, key demographic characteristics.
Depending on the commercial value of a digital product, a customer check-in and usability check should be done annually, or biannually at the least. People are very resourceful and often build workarounds to make applications work for them or get conditioned to unfriendly ways. Especially in enterprise applications, long-time users often advocate for sticking with poor products in fear of change that may benefit the business in the long term.
Of project cost spend, on usability saves 50% in engineering cost to fix products later.
Increase in conversion rate on websites after a usability fix was performed
Improvement in productivity after usability issues were resolved
Feature adoption after a usability study report was addressed
Understand the current user experience and create test plans for various flows, navigation, and tasks. Mix specific tasks with user-driven tasks. Select participants and do test scheduling. Determine test tools like card sorting, eye-tracking, heat-maps, etc.
Study various areas of the application from task completion, navigability, findability, CTA effectiveness, and record all sessions for detailed analysis.
Create an itemized report with errors, hiccups, confusions, easiness, etc. with areas of improvement in the digital experience with a set of recommendations to remediate the usability issues.
Break up user goals in tasks and test efficiency and delight of tasks. Determine the 80:20 used features to design strategically
There is never one perfect solution, but we can help with picking the solution that works the best and achieves the best KPIs.
Watching anonymous users use your applications and see their struggles has been the best eye-opener for our clients