Businesses need to understand where customers are struggling and discover new growth opportunities. Upturn all the stones to get a breadth and depth of pain-points while understanding the root cause. Use users’ motivations to grow successful digital portfolios and products.
Any primary research is better than no research, but we have also learned that poorly done research can be as harmful. Having a researcher that customers can be candid with can unveil previously unknown opportunities. We have a strong participant recruiting process to cover diverse perspectives and a flexible approach allowing open-ended discussions to uncover unplanned insights.
Our remote research capability can help overcome some work from home challenges due to COVID-19. Facilitating online research, creating virtual research boards, digital white-boarding and cloud storage will help both our teams be always connected and have critical discussions.
Qualitative research compliments any quantitative research from surveys, usage data, site metrics and other sources. It’s often hard to understand the why behind customers decisions, opinions and perception but once these are understood designs can leverage these user behaviors to create compelling digital experiences.
Our mixed-method research can be shaped to either do green-field exploration or target a known symptom in a digital experience. These investigative mindsets will yield the right recommendations that business, product, engineering and design teams can use to innovate. We believe in actionable research deliverables, insights that will help with backlog prioritization, list innovation opportunities valuable for business and a story to build empathy between the organization and their customers.
Task success rates on websites designed after user research across the internet
Increase in business metrics after implementing changes grounded in users insights
Of project cost on average is allocated for user-research at most innovative companies
Higher conversion rate on redesigns after user research
We will gather objectives, define high-level research goals, map key unknown areas and the biggest areas of curiosity for the business. Also, we will factor in any existing research or data points to determine blind spots or need for root cause analysis.
Build a spread of demographic study and set a screener to recruit well-qualified participants. While screening, scheduling, and recruiting runs in parallel, we will create study questionnaires. Collaboration with key stakeholders will refine questionnaires and craft non-leading questions that probe the participants in the areas of interest.
Use guided and unguided structures to facilitate the research in 1:1 or group settings. After a first few research sessions, we will tweak the research if needed to ask further pointed questions.
Map all the research in themes and categories to create a top-line report. This report will include pain-points, opportunities and suggestions on how to improve or proceed forward.
We have spoken to users across all demographics across NA, APAC, EMEA and LATAM
Research is just our starting point. We take the research to help you build products that reflect learnings from research and push the envelope based on learnings
We invested in creating our own survey tool to capture free flowing inputs, ratings, scales and comparisons called Trasers