Leverage our design thinking expertise for user enlightenment
Behind the veneer of business as usual, lie the hidden keys to your organization’s success and inside the minds of your teams are revolutionary ideas waiting to come to light. That’s what design thinking is - the iterative process of piercing through the veneer, lifting the veil and letting great ideas surface.
What began as a process for product development and improvement, has evolved into a systematic approach for today’s executives to devise the global strategy and manage change .
By taking the designer’s approach to work processes, companies can creatively and innovatively extract, teach, learn and apply human-centered techniques via a systematic approach. In other words, it is the ideal collaboration of science and art to generate novel business outcomes.
Our approach to design thinking
We are huge proponents of design thinking because it is an accessible and quick method to spark big transformation. For companies in the process of digital transformation, one of the main values we add via our design thinking consulting is user enlightenment. What this means is that we help you look at your users - either inside or outside the organization - from a different angle, so you can get a different perspective. We do this through challenging assumptions and redefining problems with the end goal of identifying alternative strategies and solutions that may not have been otherwise apparent.
Through design thinking, we are only interested in solution-based approaches to problem-solving. In that sense, it is a creative means of achieving a logical end. Though not mandatory, this approach to brainstorming, problem-solving, and strategizing should be ideally done by experts outside your organization, whose perspectives are not confined to the walls of your offices and work routines.
Design thinking can shed light on any problem but is especially productive for the ones that are ill-defined or even, prior to the process, unknown. By developing empathy for the target user or customer, we can reframe their problems in a human-centric way. This empathetic angle helps us conduct exceptionally productive brainstorming sessions for our clients and take a hands-on approach to prototype and test our new concepts and ideas.
Our specific model of design thinking is uniquely tailored to the client, though we lean toward the five-phase formula as outlined by the Hasso-Plattner Institute of Design at Stanford:
Phase 1: Empathize with the user or customer
Phase 2: Define the user’s needs, their problem and your insights
Phase 3: Ideate by challenging assumptions and creating ideas for innovative solutions
Phase 4: Prototype solutions
Phase 5: Test solutions
Although design thinking initiatives can be orchestrated internally, it lacks the outside perspective that external experts can bring. This objective influence is especially valuable during Phase 3 where the goal is to challenge preconceived notions and come up with new innovative solutions.
The design thinking experts at Trianz have been helping companies transform the status quo for over a decade. By working with us, you will not only benefit from our hands-on guidance but will also be able to benchmark your results against hundreds of our other clients.
Get in touch with our team today to set up an initial consultation and find out how design thinking can bring change to your organization quickly.