The Property and Casualty Insurance Value Proposition
It is becoming essential for property and casualty insurance incumbents to reimagine the customer value proposition and transform their aging product-service portfolios. This is the foundation for value-chain transformation, something that agile disruptors continuously focus on, but where legacy players have failed to do so.
There is immense opportunity for P&C insurance companies to develop and implement new strategies designed for the digital era. Surprisingly, a large majority of these companies sit outside the vision-driven quadrant in their approach to digital transformation. There is a growing sense of urgency in the industry with a goal of digital transformation through continuous action. Still, incumbents have yet to demonstrate significant action in this regard.
Only 7% of Companies Are Delivering on Their Transformational Initiatives
Our research has shown that 30% of companies will fail to survive this decade due to an inability to evolve digitally. To address this negative trend, we have developed the Digital Enterprise Evolution Model™ (DEEM).
Digital Enterprise Evolution Model™
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DEEM allows our clients to recognize digital evolution patterns, implement benchmarking and prioritization strategies, and initiate application management protocols to satisfy stakeholder and market requirements.
Property and Casualty Insurance Value Chain Reinvention
For property and casualty insurers, the value chain must shift away from product-service delivery. Instead, it must focus on improving the customer experience (CX), as this is a proven way to retain customers and sustain revenues. Part of this shift should include more focus and attention on weather or climate patterns. Incumbents and disruptors alike must start learning and understanding how these events can impact insurance premium calculations or coverage to deliver a better customer experience.
For consumers, this would involve greater preventative action and asset protection, with self-protection resulting in lower premiums through data aggregation and analysis by property and casualty insurance companies. All companies must integrate these capabilities into the product-service portfolio to retain and reward customers.
Human Capital Management (HCM) in the Property and Casualty Insurance Industry
Property and casualty insurance companies are failing to leverage human capital management (HCM) effectively. This is resulting in an inability to acquire new or keep existing talent, with said talent being vital in such a tightly regulated and complex industry.
Human resources (HR) is the area with the highest planned investment in digitalization. This investment includes process digitalization and robotic process automation (RPA) to transform the efficiency and throughput of HR workflows and processes.
Digital-first startups are incredibly attractive to long-term career workers in the insurance industry, offering a breath of fresh air in terms of culture and innovative product-service portfolios. Incumbents must compete with disruptors by improving the employee experience (EX), becoming more technology-centric to attract and retain talent. Furthermore, increased personal involvement, evangelization, and transforming talent through training will be essential in building the digitally savvy insurance workforce of the future.