What is Competitive Digital Benchmarking?
Pioneers in digital transformation are ahead because they were the first to take risks, experiment, invest ahead and iterate several times before getting the transformation process right.
The challenge for companies that are just beginning their digital journey is understanding what to prioritize so that they correctly deploy their financial and people resources within a window of opportunity that is rapidly shrinking.
The Trasers Digital Evolution Model(DEEM)©
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Benchmarking is a survey driven process by which we help clients measure their competitive positioning on the digital continuum by comparing their capabilities quantitatively against peer companies within the industry and the best across the globe.
Benchmarking of digital maturity across business model, business processes and technology portfolios in absolute and competitive terms provides insights which will help in strategic prioritization and allocation of resources in a time of rapid change and challenging constraints.