We live in a data-driven world. From website performance to consumer behavior, data measures and tracks changes, highlights successes and failures, and ultimately drives decision making. And thanks to the Internet of Things (IoT), the amount of worldwide data will only continue to grow. However, raw data is rarely glamourous, and to the average person is complex, unengaging, and difficult to decipher. That’s why data visualization, specifically interactive data visualization, is so important.
As the name suggests, data visualization is the act of taking data and presenting it visually. In other words, instead of presenting data as simple text or in a basic grid, organizations can use data visualization tools to display data in the form of a chart, graph, or other visual element. Common data visualization graphics include, but are not limited to:
Interactive data visualization refers to visualization graphics like those above. However, the difference is that users can interact with them. Examples of interactive elements include buttons users can push or bars they can drag to explore how different variables affect data results. Organizations like interactive data visualization because of the added insights and value it delivers.
Make no mistake. Data visualization is not just about making data pretty. It’s about presenting data in
Organizations can choose from a variety of data visualization tools, but Microsoft Power BI, along with Power BI consulting services, is one of the most popular options. Described as “a cloud-based business analytics service enabling anyone to visualize and analyze data with greater speed, efficiency, and understanding,” Power BI solutions help organizations of all sizes visually transform their data and make it interactive. With this tool, users can:
Organizations that need help developing a strong data strategy or effectively deploying interactive data visualization can partner with a Power BI consulting services firm. Such implementation partners can also help with data integration, data warehouse, data modelling, governance, compliance, and more.
Data visualization can be complex and confusing. An experienced implementation partner can help make sense of it all. Whether you need help with Power BI solutions or assistance with another tool, experienced experts are just a phone call or email away.
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