Today’s consumers, in every demography and location, are indulged by the companies they do business with. Lloyds Bank and Southwest Airlines offer targeted info at each point of a buyer’s journey. And upstarts like Venmo and Uber provide digital experiences that enable users and have set high expectations.
Behind each company’s online presence are data scientists feeding vast information into cloud-based business intelligence and predictive analytics systems. Solutions that transform their ability to fine target prospects and present offers at precision intervals. At the same time, their data architectures are driving product agility and operational efficiency.
Now, all companies are looking to unlock the value of big data and the cloud. And with easy access to online services like Azure Data Warehouse and Azure HDInsight, that combine proprietary, mobile, and social data, every company now has a choice.
Are we in the business of banking and transportation? Or are we innovative technology companies providing superb banking and transportation?
And the customers ask … do I want to do business with a bank or a taxi company? Or an amazing technology firm to help me buy products and take me to new locations?
Most traditional business apps and databases like Microsoft Dynamics and SQL Server, however, still sit on site. Many would benefit from migration to the cloud where unstructured data now resides.
But since data is so foundational to success, when should companies make this move without business interruptions?
The answer is now! The cost of waiting will only increase.
And how do they get there?
By selecting leading cloud providers and trusted integrators to efficiently and cost effectively make the move. There’s never been a better time.
Also Read: Benefits Infrastructure Migration to Cloud
With the most data center regions worldwide and innovative AI, machine learning, and cognitive cloud services, Microsoft Azure is a leading candidate to help drive database migration to the cloud.
And partners like Trianz, a Microsoft Managed Services Provider for Azure, have migration expertise and tools to manage this critical transition to big data and analytics.
But let’s start with the basics. Here are five fundamental reasons to leverage Trianz cloud expertise and Microsoft Azure’s services, to move SQL Server and other RDBs to the cloud.
This last item, improved business agility, is exactly the benefit that allows companies to make more informed, real-time business decisions.
The decisions that turn banks and taxis into innovative technology companies consumers long to embrace.
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Real-time visibility into the customer journey and business-critical applications deliver significant strategic value. You need insight into your internal and external customers and their behaviors, as well as the health of your business-critical applications.Explore