Getting your employees interested and engaged with data and statistics can be difficult. This is confirmed by numerous studies, including one from NewVantage Partners. They found that we are currently in a state of digital regression, explaining that from 2017 to 2019, there was a 16.4% drop in businesses that believe they have a data-driven culture.
The easiest way to quickly assess your data reliance is by asking whether a data outage would affect your daily operations. Would it be business as usual, or would your employees lose the ability to perform their daily tasks? This will tell you how data-driven, or data-detached, your marketing is.
It’s not necessarily a bad thing to be data-detached; it simply means that data is not essential to your daily workflows. The biggest takeaway for data-detached businesses is that you have plenty of potential ways in which you can utilize data to generate insight and direct the trajectory of your corporate strategy. You have the data available—now, you just need to start using it in a beneficial manner.
A data-driven culture has multiple tangible benefits that you should be aware of. While trusting that your own corporate intuition can work, data-dependent decision-making can foster quantification of results and thus deeper understanding. Some benefits you’ll notice with a data-driven culture include:
In the past, corporate data was a tightly guarded commodity. A select few employees had access to this data for the purpose of generating insight. This dissuaded others from taking notice of the value that data can hold, as they simply were not able to access it. Even if they did manage to gain access, the raw data was not easily digestible.
The Looker platform allows you to make more data accessible to employees while simultaneously safeguarding sensitive data with identity access management protocols in the cloud. Raw datasets can be transformed into easy-to-digest, real-time infographics that foster collaboration and critical decision-making across the business.
Trianz is a leading business intelligence and data analytics consulting firm, who has partnered with Looker to help them implement its powerful data visualization platform. We thoroughly assess your business and implement a tailored, industry-leading infrastructure solution that is fully integrated with the Looker platform.
Get in touch with our data analytics consulting team and start using insight to drive business decisions with Trianz and Looker leading the way.
Contact Us Today
Protecting the enterprise from fast-evolving cybersecurity threats is becoming increasingly complex. Someone somewhere is always trying to gain access to your corporate network. They could be working out of an office park on the outskirts of Shanghai, a farmhouse in rural Ukraine, or a basement in downtown Detroit. They may not even be a person; botnets work for free and they are on the job, 24/7/365.Explore
Today, online interactions are leading to some of the world’s most complex and critical data processing quandaries. And yet, it is hard to imagine a disconnected world. From banking transactions to airline operations, every online interaction is important with little room for errors.Explore
Business today is now entirely data driven—and that data is overwhelmingly shifting toward the cloud to lower costs, increase access, and provide real-time insights to help businesses respond and react without delay. Analytics on cloud solutions are changing the way modern business is done. Supercharging decision-making and providing clear and consistent messaging throughout the organization: cloud analytics puts your firm on the right foot for future success.Explore
The field of business intelligence (BI) is far older than our modern tools and techniques. As far back as the mid-19th century, business owners have talked about BI as the practice of using knowledge and insights to achieve business goals. Since then, the practice has evolved to incorporate big data, analytics, and visualization solutions to give businesses in the loop a competitive edge in the marketplace.Explore
Data has rapidly become the most valuable commodity in the digitalized sphere. Organizations looking to capitalize on this value use business intelligence to turn raw data into actionable insights. While business intelligence services were once just a useful addition, they have rapidly become an essential part of core business strategy.Explore
Every business’s cloud migration is different, but there are several best practices that can help you ensure that yours is a success. Make your migration a company-wide project. Although your migration to the cloud is sure to be led by your IT teams, the resultant infrastructure will be used and supported by teams throughout your business. Be sure that everyone, even those not directly involved in the migration, understand the how and why of your migration, and where they fit in.Explore