Getting your employees interested and engaged with data and statistics can be difficult. This is confirmed by numerous studies, including one from NewVantage Partners. They found that we are currently in a state of digital regression, explaining that from 2017 to 2019, there was a 16.4% drop in businesses that believe they have a data-driven culture.
The easiest way to quickly assess your data reliance is by asking whether a data outage would affect your daily operations. Would it be business as usual, or would your employees lose the ability to perform their daily tasks? This will tell you how data-driven, or data-detached, your marketing is.
It’s not necessarily a bad thing to be data-detached; it simply means that data is not essential to your daily workflows. The biggest takeaway for data-detached businesses is that you have plenty of potential ways in which you can utilize data to generate insight and direct the trajectory of your corporate strategy. You have the data available—now, you just need to start using it in a beneficial manner.
A data-driven culture has multiple tangible benefits that you should be aware of. While trusting that your own corporate intuition can work, data-dependent decision-making can foster quantification of results and thus deeper understanding. Some benefits you’ll notice with a data-driven culture include:
In the past, corporate data was a tightly guarded commodity. A select few employees had access to this data for the purpose of generating insight. This dissuaded others from taking notice of the value that data can hold, as they simply were not able to access it. Even if they did manage to gain access, the raw data was not easily digestible.
The Looker platform allows you to make more data accessible to employees while simultaneously safeguarding sensitive data with identity access management protocols in the cloud. Raw datasets can be transformed into easy-to-digest, real-time infographics that foster collaboration and critical decision-making across the business.
Trianz is a leading business intelligence and data analytics consulting firm, who has partnered with Looker to help them implement its powerful data visualization platform. We thoroughly assess your business and implement a tailored, industry-leading infrastructure solution that is fully integrated with the Looker platform.
Get in touch with our data analytics consulting team and start using insight to drive business decisions with Trianz and Looker leading the way.
Contact Us Today
Making Data More Accessible For many years, data models have plagued data scientists and analysts with inefficiency that eroded the usefulness of their organizational data. While solutions such as data lakes and data warehouses create a central repository for organizational data, they often lack the agility to deliver the complex data insights required to power a modern enterprise.Explore
Breaking Down the Walls Every organization deals with data in one way or another—whether in a database, data warehouse, or other architecture type. With this data comes a management burden, as customer data must be protected in line with data regulations. IT teams struggle with data pipelines: controlling access to datasets across numerous products, services, and business applications. Improper data governance and security configurations can prevent data access entirely and leave data in the wrong internal or external hands.Explore
What is ITOM? IT operations management (ITOM) can be defined as the process of managing and maintaining an organization’s network infrastructure. An IT team is typically tasked with this work, covering aspects of computing such as compliance, security, and troubleshooting. This team works with internal and external network users, offering advice and remediation to overcome technical obstacles and maintain effective service delivery.Explore
Putting Data to Work Recently, one of the world’s largest global shipping companies was seeking to identify new revenue opportunities; specifically, they were interested in monetizing their data by building other, related business intelligence products for different industries. Like many other businesses, they had found themselves sitting on a mountain of actionable data without any processes in place to explore or leverage said data. Their intentions were now pointed in the right direction, but what they were missing was a data monetization strategy.Explore
The Data Tide Businesses in the digital age are inundated with data as it floods in from multiple channels. This data is both a challenge to wade through and an absolute goldmine. Its tremendous potential can be harnessed to communicate meaningfully with audiences and advance an organization’s brand awareness in the public eye. The problem is, however, that raw data itself can’t tell a compelling story to most people. It needs to be woven together artfully to create a narrative that connects with a specific audience. This is where data-driven storytelling comes in.Explore