The importance of Analytical Digital Transformation

Digital transformation can be defined as the acceleration of business activities, processes and competencies to fully leverage the changes and opportunities of digital technologies. Digital transformation is often associated with a pure Technology transformation (i.e. moving to AWS or Azure), but for it to be fully transformative, technology should be utilized to perform business transformations.

Digital transformation is not about technology alone. It occurs at the intersection of people, business and technology. Success comes when organizations can effectively use data created by or through technology in a way that enables business change to occur dynamically. The key to this success is creating dynamic business analytics.


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Business analytics is a powerful tool in today’s marketplace. Across industries, organizations are generating large amounts of data which, in turn, has heightened the need for tools to interpret and analyze that information. Business analytics can be a valuable resource when approaching an important strategic decision.

Trianz understands these opportunities and the potential problems that can come along with it if the scope of work and implementation is not executed correctly. We also understand the importance of speed and efficiency in today’s fast changing world. Trianz has decided to partner with Looker and their data analytics platform to deliver industry-leading big data analytics services in the cloud.


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Looker is a cloud-native data analytics and data visualization platform, designed to improve the visibility and accessibility of business insights. Unlike traditional data analytics tools or platforms, the Looker platform was designed for use by non-technical audiences -thanks to LookML, a specialized markup language.

While the actual analysis of data within Looker is targeted at a “self-service” type of audience with easy to create visuals and filters, Looker also shines as the central “data-hub” of a businesses Digital Transformation. With Looker’s Data Actions, you can take the insights that your team gains and turn them into proactive business. Whether it its identifying new targets for your Marketo campaigns, creating tickets for preventive support in ZenDesk, or simply creating a quick email to adjust your production line, you can use Looker to integrate directly into your workflow and utilize your insights into real business decisions.


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If you are currently doing excel dumps to find your data outliers, or stuck with the same dashboards showing KPIs that don’t suggest immediate action, Trianz has experience and the capabilities to jump-start your digital transformation with products like Legacy to Looker. Do you have questions on what you should consider before jumping to a new platform? Reach out to us at reach@trianz.com to set up an initial introduction on how to turn your data into actions, and start your Digital Transformation today.

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