The digital era has reshaped buyer behavior. Gone are the days of the uninformed shopper. Now with instant access to products and services information, much of the selling work is done before buyers have even spoken to a distributor. To excel in the digital era, salespersons must enter every interaction as trusted advisors, wielding the knowledge to make every interaction as personalized as possible.
Work with our sales analytics consultants to gain an advantage and see the big picture. Shape ordinary customer interactions into something greater by integrating relevant data from all corners of your organization - research, marketing, sales, service, operations, finance, and more. See sales from a different vantage point when you can look beyond channels, geographies, and product lines to determine which deals are the most profitable for your business. Strengthen your decision making with the ability to monitor performance across a multitude of areas - top line growth, margins, channels, sales productivity and compensation in both current and predictive contexts. When CAOs have the full picture, the difference is dramatic - from more informed decisions and effective sales strategies to increased levels of performance and productivity.
Enabling technologies & processes
Tools for sales analytics
- Salesforce Sales Cloud
- Segmentation analytics
- Propensity to buy analytics
- Channel optimization analytics
- Salesforce optimization analytics
- Sales incentive compensation analytics
- Demand forecasting analytics
- Pipeline management analytics
- Cross-sell/ Upsell analytics
- Customer retention analytics
- Master data management (for data cleansing, 360° customer view)