As consumers become more reliant on digital services, they are also becoming more scrutinous of small hiccups and blemishes in service delivery quality. The hugely competitive market for digital products and services means that consumers have a wealth of alternative choices at hand. This means that any dampeners on the user experience can be enough to dissuade them from continuing to use your services, as they look elsewhere for a more seamless experience.

The user experience is an integral part of any digital product or service and determines the perceived overall quality of your offering in the eyes of your end-users. There are frameworks and best practices with UX, but the simple truth is that if your service feels clunky and unintuitive, the user experience will be negatively affected.

Let us explore what constitutes a pleasing user experience design.

How Customers Perceive UX

The user experience refers to all interactions made between the end-user and your digital service or product. Many people use user interface (UI) and user experience (UX) interchangeably, though each has a different purpose.

  • User Interface - UI is the aesthetically driven design of your digital services or products. This includes color schemes, graphics, font choices, and other visual aspects of your website or service. User interface designers will have a background in graphic design and art, using their knowledge on the psychological and visual attractiveness of color and shapes to guide the user through your product or service.

    UI offers less functional purpose and instead aims to attract attention. It doesn’t focus on the specific placement of buttons on the page to improve accessibility. Instead, UI design determines how to attract the visual attention of users to essential elements on the page.

  • User Experience – Where UI design revolves around the visual attractiveness of a page, the user experience is focused more on the ergonomics of interfacing with your service or product.

    User experience is defined by the International Organization for Standardization (ISO) within their “Ergonomics of human-system interaction” standard. This is commonly abbreviated as
    ISO 9241-210:2019. UX is defined by ISO as the perception and response of individuals when using or anticipating using a product, service, or system.

Maximize the Quality of UX With Trianz

Trianz is a leading user experience consulting firm, with a keen interest in helping our clients deliver intuitive digital experiences for their end-users. We understand the nuanced nature of design methodology and work with you to leverage hidden value through careful interface planning.

Get in touch with our UX consulting team and put your services on display in the right way with Trianz.

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