Drive Customer-Centric Decision Making for Growth

Is true Precision Marketing really possible? Absolutely. For Trianz, building a better, stronger marketing operation for clients means combining sound marketing principles with the latest advancements in Big Data and data science. Combining our award-winning BI innovations with a sharper, client-focused perspective, our marketing analytics consulting service is a cutting-edge market evaluation methodology with a big-picture focus: we help our clients understand the past, calculate where they are now, and then more accurately forecast a growing, prosperous future.

Trianz’ Marketing Analytics Practice was conceived and developed by our team of data science leaders -- experts who specialize in marketing analytics, and have spent a good part of their careers working on the client side of business intelligence. Our marketing analytics team is not one with a static short-term project with a set end date. Rather, in partnership with your marketing team, our marketing analytics consultants plan, design and implement a marketing analytics program within a sustainable data-driven environment, providing ongoing service and support to promote better performance, efficiency and more nimble responses to changing dynamics. Enterprises can now, more precisely, calculate customer sentiment, correctly spot new trends, or use data-centric research to increase brand or product awareness on a continuing basis.

Marketing Analytics Building Blocks

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Trianz’ marketing analytics’ focus areas include, but are not limited to, determining:

  • Market size, forecasts, trends, and segments
  • Brand awareness, preference, and loyalty rates
  • Pricing and purchase dynamics
  • Product/ Service concerns

Toward that end, Trianz’ Marketing Analytics Service leverages the following assessment tools to gain insights from:

  • Segmentation analysis
  • Statistical regression analysis
  • Social network analysis
  • Machine learning and pattern recognition
  • Trend/ Time-series econometrics
  • Customer-level profit analysis
  • Potential assessment and planned migration
  • Scenario/ Sensitivity modeling
  • And others …

Because this service is ongoing, our marketing analytics involves periodic evaluations to measure effectiveness, with improvements and adaptations as necessary to maintain viability. Clients who experience concrete results have the option to opt for our Competitive Intelligence service. This companion service takes these sophisticated marketing analytics to the next level by further measuring how clients’ businesses compete against competition in terms of organizational structure, products, pricing, and marketing strategies.

Just getting started?

If you’re just getting started down the marketing analytics path we offer interactive workshops and roadmap planning sessions using our proven CBIG Discovery™ approach.

TRANSFORMATIONAL EFFECTS
  • Campaign effectiveness
  • Marketing effectiveness (MROI)
  • Metrics-based marketing decisions
  • Analytics-driven marketing culture
  • Revenue impact
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Despite the game-changing nature of marketing based on analytics, executives report a low percentage of projects in which marketing analytics are used before making a company decision, even when they are available - 31% in B2B and 33% in B2C. The challenges of digital transformation apply to people, processes and technology. To achieve the benefits of marketing analytics, Trianz helps marketing leaders to:

Uncover best practices for your customer journeys, acquisitions, and retention techniques, as well as attribution models. Our dedicated team will help your marketing leaders understand the significance and role of marketing analytics.

Identify the challenges and goals of managing your customer acquisition and retention. Our analysts recommend data models, analytics and visualization tools that optimize customer engagement and drive sales through methodical strategy.

Implement an intuitive marketing analytics solution that integrates your website, CRM, automation tools, and support systems. Our team will help define workflows, event-based triggers, and metrics that measure campaign performance and marketing ROI.

Anticipate future application and staffing needs to adjust to the current environment. We work with you to ensure success in the day-to-day management of your social and marketing data, dashboard usability, report development, and training requirements. 

Uncover best practices for your customer journeys, acquisitions, and retention techniques, as well as attribution models. Our dedicated team will help your marketing leaders understand the significance and role of marketing analytics.

Identify the challenges and goals of managing your customer acquisition and retention. Our analysts recommend data models, analytics and visualization tools that optimize customer engagement and drive sales through methodical strategy.

Implement an intuitive marketing analytics solution that integrates your website, CRM, automation tools, and support systems. Our team will help define workflows, event-based triggers, and metrics that measure campaign performance and marketing ROI.

Anticipate future application and staffing needs to adjust to the current environment. We work with you to ensure success in the day-to-day management of your social and marketing data, dashboard usability, report development, and training requirements. 

Enabling Processes

  • Marketing-mix modeling (MMM)
  • Attribution modeling
  • Master data management (for data cleansing, 360° customer view)
  • Marketing spend and ROI analysis
  • Funnel and conversion modeling
  • Omnichannel attribution modeling
  • Lead-to-revenue
  • Predictive analytics (statistical modeling, machine learning)
  • Social intelligence
  • Customer analytics
  • Channel analytics