What is Sales Ops Digital Benchmarking

Digitalization has changed the role of sales operations permanently. The focus has long shifted from product-centric to customer-centric. Now is the time to transform sales processes and systems based on analytical capabilities, and to train sales teams to compete in this new era.

Sales must become an emphatic ambassador for customers and share their needs with R&D and marketing. Sales leaders must become much more responsive to the market, digitalize processes and train sales forces to leverage the newly deployed infrastructure. And finally, sales operations must integrate with marketing in the front end and finance at the back end to prepare a thorough digital sales infrastructure. It is these competencies that can provide the competitive advantage that has to date not been fully understood.

Digital Enterprise Evolution Model™ - Sales Operations

Finance Evolution Curve

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Digital benchmarking of sales operations is a survey-driven process by which we help sales leaders measure their competitive positioning on the sales digital continuum by comparing their capabilities quantitatively against industry peers and digital champions worldwide.

Benchmarking the digital maturity of sales operations reveals insights that help you prioritize and allocate your resources strategically in a time where challenges and constraints are evolving.

Business Capabilities

Sales force enablement

Sales Force Enablement

Sales analytics

Sales Analytics

Sales administration

Sales Administration

Sales planning

Sales Planning

Sales operations

Sales Operations

Account management

Account Management

Partner management

Partner Management


Sales Ops IT Capabilities


Digital Sales Capabilities


Sales Analytics


Digital Sales Assistants


Cloud Adoption

Benchmarking provides you with insights on your digital maturity on a standalone basis and competitive gaps at a sub-function and at an overall level, giving you the confidence to execute an effective transformation.

Know the Digital Competitiveness of Sales Operations Within Weeks.

Our benchmarking process is a combination of digitally collected data and interviews with sales leaders in your organization and IT department supporting sales. In addition, we partner with you to identify global peers and the best-in-class against whom you would like to benchmark. Data is entered into the Trasers repository and analyzed in comparison to peer companies and leaders across industries. Our end-to-end process from data collection to conducting personalized workshops takes 6-10 weeks, depending on the size and complexity of your organization.

Benchmarking Engagement Approach & General Timelines

Know your digital maturity within weeks

Source: Trasers

Benchmarking provides you with insights on your maturity on a standalone basis, as well as competitive gaps at a sub-function and an overall level in the following areas:

Sales ops process digitalization

Sales Ops Process Digitalization

Sales ops data and analytics

Sales Ops Data And Analytics

Sales ops applications portfolio

Sales Ops Applications Portfolio

Sales ops cloud adoption

Sales Ops Cloud Adoption

Advanced technologies

Advanced Technologies & Sales Ops Use Cases: AI, ML, Automation, VR, IoT, Robotics, Etc.

Training and Change Management

Training And Change Management

Organizational Models

Organizational Models

Prioritize Your Sales Operations Transformations Confidently With Digital Benchmarking Insights

Digitalization has dawned on all of us. However, given the recessionary environment, sales operations budgets are limited and teams are stretched. It is critical to get things right the first time. When you don’t succeed within the fleeting, shrinking windows of opportunity, the entire company’s ability to survive will take a hit.

The most successful sales leaders are data driven. Almost all of them use insights from data to prioritize their digital transformations. Sales ops benchmarking helps you gain much-needed clarity on the gap between you and your competition, develop your vision and strategic priorities to catch up or leap ahead.

Our teams then help sales leaders transition quickly into action through tailored workshops and rapid, iterative sessions to develop prioritize transformation blueprints, roadmaps, business cases and ROI analyses.

Experience the Trianz Difference

Trianz enables digital transformations through effective strategies and excellence in execution. Collaborating with business and technology leaders, we help formulate and execute operational strategies to achieve intended business outcomes by bringing the best of consulting, technology experiences and execution models.

Powered by knowledge, research, and perspectives, we enable clients to transform their business ecosystems and achieve superior performance by leveraging infrastructure, cloud, analytics, digital and security paradigms.

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